17 October 2009

Boycot Monster Energy Drinks

Are you ready for a little "David v. Goliath" windmill tilting, if I may permitted to mix my metaphors?

Rock Art Brewing Company, maker of "Vermonster" Barley Wine has been served a cease and desist by Hansen Beverage Co., maker of Monster Energy drink, because they believe that you and I are not smart enough to know the difference between energy drinks and barley wine. Actually, Hanson is moving into the alcoholic beverage market and needs the claims on the name "Monster" eliminated. Much like how scummy software companies will sit on a patent until it spreads across the industry and then sue the bejebus out of everyone, Hanson needs to clear the field of this usurper, who has been producing the barley wine since 2007.

If you feel the need to contact Hanson Beverage company: http://www.hansens.com/contact/ or nick.gagliardi@hansens.com or sign an online petition. Be polite.

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posted by hiikeeba at 11:21

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