20 April 2013

The Completely Wrong Thing to Say

Roots Bistro, an organic, vegetarian-friendly restaurant in Houston, put  "Beer should be like violence: domestic" on the marquee under their sign after an employee spotted it on the Internet on another businesses sign.

It only took 10 minutes for the shitstorm to commence. Pictures were put on Facebook and Twitter criticizing the sign. So down it came, replaced by "Seriously, focus your energy on equal rights."

That didn't work out so well either.

People were even angrier because Roots Bistro didn't appear to take the issue seriously.

Finally, on Sunday, the restaurant's new message was "Sorry a million times over Houston."

They last thing you want to do is to connect beer to domestic violence. That's more ammo for the neo-prohibitionists!


posted by Jeff Holt at 09:00


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