The Great Texas Beer Desert™ - A Definition
Recently, the large distributors, in an effort to retain shelf space left by their declining sales of the main brands, have begun bringing out of state craft beers into The Great Texas Beer Desert™. It is quite easy to find Samuel Adams, or Sierra Nevada in the region, but nearly impossible to find Texas made craft beers, with a few exceptions.
The first Texas craft brewer to venture into the region was Real Ale Brewing Company, who despite the best efforts of ditributors of the Big Three, was able to get three rows on the shelves of juggernaut HEB Foods in most small towns, making them the only Texas owned beer in the store. Their success was aided by the brewer being physically located in The Great Texas Beer Desert™, in the small town of Blanco, Texas.
Houston's Saint Arnold Brewing was next to arrive, thanks to a distribution deal with Ben E. Keith Distribution. The most recent Texas craft brewer to make an attempt to distribute into The Great Texas Beer Desert™ was Jester King Brewery of Austin. In March 2011, a few cases of Jester King Dark Metal arrived in Fredericskburg. A possible reason for this is that the brewery is located on the Fredericksburg side of Austin, and several miles from an Interstate highway.
No other Texas craft brewers dare venture into the region for fear of not being able to locate an Interstate and, therefore, their way home.
Oddly, persons not residing in The Great Texas Beer Desert™ often are the first and most vocal complainers about not being able to find Texas craft beer.
posted by Jeff Holt at 08:44