The Great Texas Beer Desert™ is a broad geographic region outside the city boundaries of
Dallas-Fort Worth,
Austin and
Houston, and to a lesser extent
San Antonio. It is a region few Texas craft brewers explore, dominated as it is by the behemoth distributors for Belgian
AB-InBev and South African
SABMiller.The region is a vast trackless land, marked only by Bud Light and Coors Light neon signs in stores and billboards along the side of the road.
Recently, the large distributors, in an effort to retain shelf space left by their declining sales of the main brands, have begun bringing out of state craft beers into The Great Texas Beer Desert™. It is quite easy to find Samuel Adams, or Sierra Nevada in the region, but nearly impossible to find Texas made craft beers, with a few exceptions.
The first Texas craft brewer to venture into the region was
Real Ale Brewing Company, who despite the best efforts of ditributors of the Big Three, was able to get three rows on the shelves of juggernaut HEB Foods in most small towns, making them the only Texas owned beer in the store. Their success was aided by the brewer being physically located in The Great Texas Beer Desert™, in the small town of
Blanco, Texas.
Houston's
Saint Arnold Brewing was next to arrive, thanks to a distribution deal with
Ben E. Keith Distribution.
The most recent Texas craft brewer to make an attempt to distribute into The Great Texas Beer Desert™ was
Jester King Brewery of Austin. In March 2011, a few cases of Jester King Dark Metal arrived in
Fredericskburg. A possible reason for this is that the brewery is located on the Fredericksburg side of Austin, and several miles from an Interstate highway.
No other Texas craft brewers dare venture into the region for fear of not being able to locate an Interstate and, therefore, their way home.
Oddly, persons not residing in The Great Texas Beer Desert™ often are the first and most vocal complainers about not being able to find Texas craft beer.
--From
Tounge-In-Cheek-ipediaLabels: Beer, Beer Joke, Beer Philosophy, satire