26 February 2011

Some Athletes Replacing Sports Drinks With Beer

Here's a story about athletes drinking non-alcholic beer after their sports events.  I just have one question: Where is the universal condemnation?  Where are the throngs of knee-jerk neo-Prohibitionists screaming "Think of the children"?  I mean, if a Bud logo on a racing plane on display in the Smithsonian will lead all children in the United States to instantly become binge drinkers and drug users, what will the sight of people drinking a frothy, golden beverage after a sporting event do to them?

But no, the article is free from any additional snide social commentary.  No concluding paragraph about the dangers of using alcohol from unnamed critics of the practice.

The best I could find was the concluding paragraph of this story:  "But whether it's a success in the U.S. remains to be seen. Benj Steinman, editor of Beer Marketer's Insights, says sales of no-alcohol beer have been declining for more than a decade."


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posted by Jeff Holt at 10:52

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