Kirin Brewing introduces new premium beer

Riding the popularity of craft beers, Kirin Brewing Company has released its first premium beer in 14 years. Kirin Nippon Premium debuted after rivals Sapporo and Asahi had released their premium brands, made with more malt then their regular beers and with malt and hops raised in Japan, and is expected to sell for ¥249 ($2.05 US).

Anyone in Japan want to tell us about this?