2007 Shiner Bocktoberfest Cancelled

When Bocktoberfest moved from the grounds of the brewery and onto land leased by the city, it started losing money, despite drawing tens of thousands of music lovers. As a result, Gambrinus chairman Carlos Alvarez has canceled Bocktoberfest after 13 years.

Alvarez said that organizing the event required more and more time from brewery employees, and that the brewery needs to focus on expansion. Shiner is now in 35 states, and recently entered the Chicago market.

The expansion of the Shiner brewery will help offset the lose of the lucrative Corona business Gambrinus once enjoyed, and, thankfully, spares the brewery from sale to SAB-Miller, as was rumored last year.