12 November 2012

AbInBev Doesn't Like Free Advertising - Sometimes

ABInBev is asking Paramount to obscure their logo in Denzel Washington's lastest flick, Flight. "We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner," Robert McCarthy, the vice president of Budweiser said in a statement. Smirnov and Absolut have done the same.

Responsible, huh?

So, let me get this straight: If it's a teen comedy about non-stop partying, then it's okay to show the Budweiser logo. But if it's a drama about addiction, then it's a no-no.

Here's what I say:

Here's a great site (where I found most of these photos) that covers product placement in films.


posted by Jeff Holt at 08:26


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