02 March 2012

"SABMiller's Cassava Beer Aims to Win Over Home Brewers"

Relax. It's just in Africa. For now.

Cassava is a starchy vegetable that withstand African heat. Home brewers have been making a beer out of it for years. "Sold at around 75 percent of the price of other lagers, SABMiller hopes that it will prove to be a popular and safer alternative to beer made in the home," says an African Business Review article.

SABMiller Chief Executive Graham Mackay, said: "Very often illicit alcohol is positively dangerous. What we're doing is offering a legal alternative to that large percentage of alcohol that is homemade and from which governments get no taxes."
Let's hope this idea doesn't come here.

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posted by Jeff Holt at 09:00

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