19 July 2011

AB InBev Wants Your Area Code

After acquiring Goose Island Brewing, maker of 312 Urban Wheat Beer, AB InBev applied for a trademark the area codes for St. Louis (314), Pittsburgh (412), Miami (305), San Diego (619), Washington, D.C. (202),  Philadelphia (215), Phoenix (602), Charlotte, N.C. (704), Las Vegas (702), Dallas (214), San Francisco (415), Cleveland (216), Denver (303) Houston (713) and Nashville (615). They did not apply for Austin (512)--for obvious reasons--nor for San Antonio (210). (For the moment, they haven't sicced their battalion of lawyers on (512) Brewing, but I'm sure that will not be far off.)  Some speculate that they are only doing it to protect their trademark of 312 Urban Wheat beer. But since (512) beers already exist, and they didn't file an application for all 269 area codes, I don't thant's their plan. I think they will be rolling out area code beers for those 14 area codes. Maybe I should snap up (830) and (210). . .

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posted by Jeff Holt at 10:41

1 Comments:

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3:58 AM  

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