10 July 2009

Avery Brewers Colorado Bike Tour - 7/20-24

Thirteen Avery Brewers and cyclists will begin a 5 day, 426 Mile, 42,000 Vertical Feet bike tour across 9 passes between Boulder and Durango, stopping at brew pubs and microbreweries to strengthen ties in Colorado's craft brewing industry. According to Avery Brewing President/Brewmaster Adam Avery, “The passion we put into our beer is the passion we have for life. We’ve always brewed big, challenging beers and so we’re choosing to challenge ourselves in the same manner.”

"What we’ve come to realize over the years is that despite supposedly being competitors in the marketplace, most all breweries in Colorado are fighting the same battle for good beer, preaching the same message of ‘quality over quantity,’ and living the same Colorado lifestyle. The Tour of Colorado is our effort to focus on those common threads and support the industry.”

Each stop along the tour will hold fundraisers for the Avery team. Those funds will be donated to local charities. The tour will conclude with the tapping of Wheelsucker Wheat Ale at the Ska Brewing Company in Durango, Colorado on Sunday, July 25th. Wheelsucker Wheat Ale is a collaborative beer between Avery Brewing Company and Ska Brewing Company.

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posted by Jeff Holt at 04:31

1 Comments:

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