01 August 2005

Beer In The News

The original Budweiser brewery, in the Czech Republic, has won regional protection in the EU, much to Anheiser-Busch's ire. A-B has been fighting the Budvar brewery for years, since the American company was the first to register the name as a tradmark. But, the story goes that Eberhard Anheuser, a German brewer who emigrated to the USA, is said to have used the name because of its reputation in his homeland. No matter who wins the legal battle, the little Czech brewery wins the PR battle, because their name is linked to the giant American brewery. There's no such thing as bad press, I guess.

Here's a link to more Deutsche Welle beer stories.

posted by hiikeeba at 07:48


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