America's First 99 Pack
The brewery consulted their ad agency, Helms Workshop, who came up with an awesome idea: the 99 pack. Filmed at Austin's Library of Beers, Whip In, the ad shows two customers hoisting the 99 pack over their heads as they walk down two aisles.
The corny little ad went global. My news clipper is full of
The original 20 packs sold out. The brewery will do another run, eventually totaling 99 cases.
FYI, their Fire Eagle IPA is damned good!
Labels: Austin Beer Works
posted by Jeff Holt at 08:00