28 January 2014

MillerCoors Bets on Bourbon-Like Beer

According to Time article, MillerCoors appears to be looking for more flavorful beers. So they want to make a bourbon flavored beer. (We won't mention that they are way behind the curve. Homebrewers have been doing barrel aged beers for years!)

They have a secret weapon: hops.  According to the article, "Miller Fortune is brewed with Cascade hops to give it its bourbon-like flavor."

Um, no. Cascade does not taste like bourbon. It tastes like citrus. Bourbon tastes like bourbon. Here's how you get bourbon flavor into beer. Here's a hint: YOU USE BOURBON!

Maybe Time could find more beer savvy writers than Alexandra Sifferlin.  I'm willing to step up. Shoot me an email.

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posted by Jeff Holt at 20:29

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