MillerCoors Bets on Bourbon-Like Beer
They have a secret weapon: hops. According to the article, "Miller Fortune is brewed with Cascade hops to give it its bourbon-like flavor."
Um, no. Cascade does not taste like bourbon. It tastes like citrus. Bourbon tastes like bourbon. Here's how you get bourbon flavor into beer. Here's a hint: YOU USE BOURBON!
Maybe Time could find more beer savvy writers than Alexandra Sifferlin. I'm willing to step up. Shoot me an email.
posted by Jeff Holt at 20:29