Thoughts About the Jester King Victory
Even I'm happy. Now I don't have to explain why a dopplebock is an ale in Texas instead of a lager, as it is in the rest of the world.
Brock Wagner, owner of Saint Arnold Brewing, happiness was muted. He pointed out that now all the breweries that distribute in Texas have to spend money on new labels. It won't be a lot, but it's still an added expense.
You would think all of this buzz would have been picked up on by the Wholesale Beer Distributors of Texas. You would think they would be scratching their heads and saying "Maybe we could sell a lot more beer!"
Unfortunately, their members are busy trying to comply with the latest AB-InBev demands to focus on their core brands, and trying to keep their shelf space as Texas craft brewers self distribute along the Interstates. Fortunately, the distributors in the Great Texas Craft Beer Desert, don't have that concern, of course. They don't have to worry about that competition, thank God. So they can send more money to WBDT to prevent brewery sales and keep brewpub beer inside the brew pub.
posted by Jeff Holt at 09:26