18 November 2011

Bud Light Platinum

In another move to capture some of the Craft Beer market, Anheuser-Busch InBev will be replacing Bud Light Platinum!

Bud Light Platinum will clock in at 6% alcohol and taste sweeter than regular Bud Light and have only 137 calories.  For comparison, Bud Light (4.2%) has 110 calories and Budweiser (5%) has 145 calories.

It will be brewed in Baldwinsville, New York, Cartersville, Georgia and Los Angeles, and will hit store shelves at the end of January 2012.

Conspicuously absent from the list above is the Houston Brewery.  Since Bud Light Platinum is 6% alcohol, and would have to be labeled as an Ale in Texas, instead of beer (everything over 4% alcohol1 is either ale or malt liquor. In Texas, beer is anything less that 4% alcohol), I wonder if it will even be distributed here?

Or are AB-InBev's employees in our Legislature already revamping the definition of beer to be anything below 6.2%?

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posted by Jeff Holt at 15:55

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