26 October 2011

Growler Sales on the Rise in Maine

Two years ago, if you wanted a growler of beer from a Maine brew pub, the pub had to have a separate store with a separate entrance. I won't go into the bizarre laws states enact to keep craft beer out of the consumer's hands while keeping products from the Big Three in them. Growler sales have grown in Maine.

Interestingly, one of the reasons cited for the popularity of growlers was ecology: "Consumers like growlers because they're green — they're reusable and don't contribute to the waste stream. . ."

Who knew I was green?

Breweries and bars are even getting on the growler bandwagon.

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posted by Jeff Holt at 07:00

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