Want to get more people to read? Add beer.

Stone Brewing in Escondido, California, has launched a beer book club. "Books often inspire us to great conversations, to ideas, to concepts," Stone Brewing CEO Greg Koch said. "And of course, beer does the same thing. Putting them together is just a natural. It's fostering social intercourse." The first book is The Omnivore's Dilemma: A Natural History of Four Meals by Micheal Pollan.

Is there anything beer can't do?