16 April 2007

is it beer time?

You know those pop-up timers on turkeys? Coors Brewing Company is doing something like that for beer! This summer Coors Light will come in a Cold-Activated Bottle. The label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.

Or you could ask the MythBusters.

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posted by hiikeeba at 10:07

1 Comments:

Blogger Stonch said...

Scottish & Newcastle have been doing that with Newcastle Brown Ale - I seem to remember the sky behind Tyne Bridge logo turns blue when the beer is chilled - though why you'd want to drink an ale that cold escapes me!

By the way, I've just started with my own homebrew experiment - see here for details -
Real ale - in a bin


Cheers!

8:57 AM  

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