26 May 2006

Budweiser buys Rolling Rock brand

Anheuser-Busch has purchased the Rolling Rock brand from Belgium's, InBev.

"We have an ideal opportunity to grow this historic brand," Anheuser-Busch president August A. Busch IV said. "This beer is not like others, and its consumer following is equally distinctive.

"We live in a diverse world where consumers are hungry for variety," Busch said. "Acquiring Rolling Rock enables us to reach a new audience and to continue building our broad portfolio of products that meet the wide-ranging needs of consumers."

Hmmm. This seems to go abainst AB's longstanding strategy of garnering even more market share for their flagship brands.

I'm going to make a prediction: AB will promote Rolling Rock for a few months, then quietly kill the brand, and then put Budweiser and Bud Light on the shelves in Rolling Rock's place. That's what happened to Celis.

posted by hiikeeba at 09:00


Blogger Aurelius said...

That's a damn shame.

10:27 PM  

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