Raining Beer?

30-foot-high catapults were wheeled through Melbourne streets and even hauled to the top of buildings to shoot of malt, hops "and even a solitary stag into the stratosphere in order to satisfy the beer gods" and make it rain beer. Kind of like could seeding, I guess. This Monty Python inspired ad was Toohey New's response to last years Carlton Draught "Big Ad," and signals a change in Australian beer advertising. Now marketers are focusing on entertainment rather than the traditional beer ads, guys in a pub.

"Good on ya, mates," as the only Australian I know, Steve Irwin, might say. Here's a link to the original article.