BrewDog 1412 Designed by University students
At the risk of turning this into the "BrewDog Fan Blog," here's another story about the much maligned Scottish Brewer.
An "Apprentice"-- style contest was won by design and media students from Wrexham, Wales' Glyndwr University to celebrate Global Entrepreneurship Week 2009. From Packaging News: "In a format similar to that of BBC TV show The Apprentice, the teams were given a day to come up with the flavour, packaging and branding of the beer. They then sent video pitches to BrewDog founder James Watt, who subsequently selected the 1412 beer as the winning entry."
The winning team was Mark Scott, Michelle Roberts, Qinyun Hu, Yz Wez and Phillip Chan, who will travel to Scotland to try to get the beer released in March for the University's Spring Ball.
According to the University press release, Chan, a second year Interactive Multimedia Design student, said, “We chose the name 1412 as this was the year that the last sighting of Owain Glyndŵr [the last native Welsh person to hold the title Prince of Wales] was recorded."
posted by hiikeeba at 09:07
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