05 May 2010

Cinco de Mayo - From the Battlefied to the Bottle

We Americans are pretty good at taking sacred national holidays and turning them into beer blow outs. Take July 4th, or St. Patrick's Day, for example. And even as we try to drive all the brown people out of our country, we will all still go down to the local and drink Coronas and pretend we're Mexican, at least for today. (Sorry. Went off on a tangent, there. But will anyone be playing Mexican music in Arizona today? Hmmm.)

Anyway, here is a good article on the rise of Grupo Modelo and Corona and how they claimed Cinco de Mayo as their own.

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posted by Jeff Holt at 06:49

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