04 July 2006

Miller Beer Blog

Miller Brewing Company launched a blog on June 12. It's aimed at Miller employees, distributors, beer industry media and competitors. It's an interesting insight into the big brewer's world.

One entry bodes ill for fans of Rolling Rock. The post describes Carlsberg's falling market share when Anheuser-Busch imported the brand. A-B promoted the brand for a couple of years, then started replacing the Carlsberg beers on shelves with Bud Light, I guess.

You can even download their employee magazine. I looked at a few issues, and there were a lot of stories about Anheuser-Busch. In a Miller magazine. It has been so long since I have been in the corporate world, I had forgotten how much the biggest competitor features in the second biggest competitor's news letter.

posted by hiikeeba at 19:12


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